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LEVERAGING AI FOR PERSONALIZED HEALTHCARE MARKETING: ENHANCING PATIENT EXPERIENCE
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LEVERAGING AI FOR PERSONALIZED HEALTHCARE MARKETING: ENHANCING PATIENT EXPERIENCE

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LEVERAGING AI FOR PERSONALIZED HEALTHCARE MARKETING: ENHANCING PATIENT EXPERIENCE

ACKNOWLEDGEMENTS                                                                                                        1

TABLE OF CONTENTS                                                                                                           2

EXECUTIVE SUMMARY                                                                                                        4

CHAPTER-1                                                                                                                               6

INTRODUCTION                                                                                                                      6

1.1 BACKGROUND OF THE STUDY                                                                                     7

1.2 OBJECTIVES OF THE STUDY                                                                                          9

1.3 PROBLEM STATEMENT                                                                                                 10

1.4 RESEARCH LAYOUT                                                                                                      10

CHAPTER-2                                                                                                                             11

LITERATURE REVIEW                                                                                                         11

2.1 OVERVIEW OF HEALTHCARE MARKETING AND ITS EVOLUTION                    12

2.2 THE ROLE OF AI IN HEALTHCARE MARKETING AND PATIENT EXPERIENCE 13

2.3 PREVIOUS RESEARCH ON AI APPLICATIONS IN HEALTHCARE MARKETING 15

2.4 PATIENT-CENTRIC APPROACHES IN HEALTHCARE MARKETING                    17

2.5 KEY CONCEPTS AND FRAMEWORKS RELATED TO PERSONALIZATION IN HEALTHCARE MARKETING                                                                                                                          19

2.6 SIGNIFICANCE AND POTENTIAL IMPACT OF PERSONALIZED HEALTHCARE MARKETING                                                                                                                                                  21

CHAPTER-3                                                                                                                             24

RESEARCH METHODOLOGY                                                                                             24

3.1 RESEARCH METHODOLOGY                                                                                       25

3.2 DATA COLLECTION                                                                                                       25

3.3 INCLUSION CRITERIA (FOR SECONDARY DATA)                                                  25

3.4 RESEARCH DESIGN                                                                                                        26

3.5 RESEARCH QUESTIONS                                                                                                26

CHAPTER-4                                                                                                                             28

DATA ANALYSIS                                                                                                                  28

AND                                                                                                                                          28

FINDINGS                                                                                                                                28

4.1 AI TECHNOLOGIES IN HEALTHCARE MARKETING                                               29

4.1.1 OVERVIEW OF AI TECHNOLOGIES RELEVANT TO HEALTHCARE MARKETING         29

4.1.2 APPLICATIONS OF AI IN PATIENT ENGAGEMENT AND PERSONALIZED MARKETING……………………………………………………………………………………………………………………………. 31

4.1.3 CASE STUDIES AND EXAMPLES OF AI-DRIVEN HEALTHCARE MARKETING   33

4.1.4 INDIAN EAXAMPLES………………………………………………………………………………… 35

4.2 PERSONALIZATION IN HEALTHCARE MARKETING                                              36

4.2.1 THE IMPORTANCE OF PERSONALIZATION IN HEALTHCARE………………… 36

4.2.2 STRATEGIES FOR PERSONALIZATION IN MARKETING CAMPAIGNS……. 38

4.2.3 THE IMPACT OF PERSONALIZATION ON PATIENT ENGAGEMENT AND SATISFACTION……………………………………………………………………………………………………………………………. 40

4.3 LEVERAGING AI CHATBOTS FOR ENHANCED PATIENT ENGAGEMENT IN HEALTHCARE                                                                                                                                                  42

4.4 ENHANCING PATIENT EXPERIENCE                                                                         44

4.5 CHALLENGES AND ETHICAL CONSIDERATIONS                                                   46

CHAPTER- 5                                                                                                                            48

RECOMMENDATION  AND CONCLUSION                                                                       48

5.1 RECOMMENDATIONS                                                                                                    49

5.2 CONCLUSION                                                                                                                   51

5.3 FUTURE SCOPE OF THE STUDY                                                                                  54

BIBLIOGRAPHY      57

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