“VARIOUS STATES IN NEW PRODUCT DEVELOPMENT”

64 page

 

TABLE OF CONTENTS

 

ACKNOWLEDGEMENTS. 1

TABLE OF CONTENTS. 3

LIST OF FIGURES. 5

LIST OF TABLES. 6

EXECUTIVE SUMMARY.. 7

CHAPTER-1. 9

INTRODUCTION.. 9

1.1 GENERAL.. 10

1.2 PRODUCT DEVELOPMENT FRAMEWORKS. 11

1.3 OBJECTIVES OF THE STUDY.. 12

1.4 PROBLEM STATEMENT. 12

1.5 RESEARCH LAYOUT. 12

CHAPTER-2. 13

LITERATURE REVIEW… 13

2.1 PRODUCT DEVELOPMENT. 14

2.2 PRODUCT DEVELOPMENT PROCESS. 15

2.3 CONCEPTUAL MODELS OF PRODUCT DEVELOPMENT. 16

2.4 NEW PRODUCT DEVELOPMENT. 18

2.5 PRODUCT DEVELOPMENT MODEL.. 19

2.5.1 CREATION OF IDEAS. 20

2.5.2 IDEA COMPARISON AND ASSESSMENT (SCREENING) 21

2.5.3 PRODUCT DEVELOPMENT. 23

2.5.4. PROTOTYPE MANUFACTURE.. 27

2.5.5 PROMOTION OF THE PRODUCT. 29

2.6 NEW PRODUCT DEVELOPMENT PROCESS. 30

2.6.1 IDEA GENERATION: 33

2.6.2 IDEA SCREENING.. 34

2.6.3 CONCEPT DEVELOPMENT. 35

2.6.4 BUSSINESS STRATEGY DEVELOPMENT. 35

2.6.5 PRODUCT DEVELOPMENT. 36

2.6.6 TEST MARKETING.. 36

2.6.7 COMMERCIALIZING.. 36

2.6.8 INTRODUCTION / REVIEW OF MARKET PERFORMANCE.. 37

CHAPTER-3. 38

RESEARCH METHODOLOGY.. 38

3.1 RESEARCH METHODOLOGY AND DATA COLLECTION.. 39

3.2 RESEARCH DESIGN.. 39

3.3 DATA QUALITY (VALIDITY AND RELIABILITY) 39

CHAPTER-4. 40

DATA ANALYSIS. 40

AND.. 40

FINDINGS. 40

4.1 NEW PRODUCT DEVELOPMENT: 41

4.1.1 PROTOTYPE: 41

4.1.2 TEST MARKETING: 44

2. Industrial goods market testing. 45

4.1.2.1 CONSUMER GOODS MARKET TESTING: 46

4.1.2.2 INDUSTRIAL GOODS: 53

CHAPTER-5. 60

CONCLUSION.. 60

5.1 CONCLUSION.. 61

5.2 ADVANTAGES AND DISADVANTAGES OF NEW PRODUCT DEVELOPMENT STRATEGY   61

5.2.1 ADVANTAGES OF NEW PRODUCT DEVELOPMENT STRATEGY.. 61

5.2.2 DISADVANTAGES OF PRODUCT DEVELOPMENT STRATEGY.. 62

BIBLIOGRAPHY.. 63

 

LIST OF FIGURES

1. 1 NEW PRODUCT DEVELOPMENT ………………………………………………….9
2. 2 PRODUCT DEVELOPMENT …………………………………………………….13
3. 3 PRODUCT DEVELOPMENT PROCESS………………………………………….15
4. 4 NEW PRODUCT DEVELOPMENT PROCESS…………………………………..17
5. 5 IDEA GENERATION………………………………………………………………33
6. 6 IDEA SCREENING…………………………………………………………………34
7. 7 TYPES OF TEST MARKETING……………………………………………………44

 

LIST OF TABLES

Table 1: PRODUCT DEVELOPMENT MODEL………………………….………….…18

Table 2: REASONS FOR THE FAILURE OF NEW PRODUCTS………….………….22

Table 3: VARIOUS MEANS OF CONTACT ……………………………….…………..24

Table 4: STAGE OF THE STRATEGY…………………………………….……………26

Table 5: TESTING STUDY……………………………………………………….……….28