NMIMS Consumer Behaviour Assignment answers available

  1. Rohit is staying in Haryana in a large joint family consisting of great grandmother,
    grandparents, their 5 sons – which is four uncles with their wives and children and Rohit’s
    parents and Rohit’s sister – total 24 family members staying under one single roof. Rohit’s
    cousin Sahil has come to Mumbai to do his MBA and has fallen in love with a Malayalam
    Christian girl Anoo Peter. There is a big discussion in the family regarding the kind of
    marriage ceremony to have for Sahil. Determine the different reference groups that would
    influence the choice of marriage ceremony for Sahil (10 Marks)
  1. Most consumers go through 5 steps while making a purchase decision – these 5 steps are a].
    problem recognition, b]. information search, c]. alternatives evaluation, d]. purchase decision
    and e]. post-purchase evaluation. You have a younger sister who is very intelligent and wants
    to do her Master’s in Genetics in USA. How will you help your sister to go about doing only
    the information search for a good University offering a very good Master’s Programme in
    (10 Marks)
  2. a. The dishwasher is a consumer durable that has been around for quite some time. While
    there is a widespread acceptability for this product in western markets – the Indian consumer
    has not gone over the moon with this product. Describe how a dishwasher manufacturer can
    use the five attributes of a product that affect adoption to speed up the diffusion of the
    dishwasher in the Indian Market.
    (5 Marks)
    b. The Indian vehicle driver especially the two wheeler drivers are notorious for not following
    signals. How would you use Consumer Buying behaviour to persuade 2-wheeler drivers to
    follow signals on roads
    (5 Marks)

Contact us
Mo: 8123785987
Web- https://lifelearneducation.com/
Life Learn Education

Shopping Cart
Scroll to Top



Click one of our contacts below to chat on WhatsApp

× How can I help you?